It appears House of Jeans, an Avenue U apparel staple for more than 40 years, is getting a new name.
The business’ sign came down from the 2118 Avenue U storefront a few weeks ago, and was recently replaced by another sign that says WOODstack. The inventory appears to be much of the same: brand name sneakers, casual clothing and accessories.
It’s not entirely clear if this is new ownership or just a rebranding. Another WOODstack with the same logo exists in East Flatbush. At the very least, they’ve shared owners since September 2013, when WOODstack’s Facebook page posted an album of photos titled “All our stores,” showing both the East Flatbush WOODstack, Avenue U’s House of Jeans and 1-of-1, a similar retailer in Union, New Jersey.
It’s likely they were also under the same ownership earlier in 2013, when the storefront was renovated and modernized.
No one was available to speak with us when we stopped by, and it did not yet appear as if they were open as of today. However, it looked as if it was ready to open doors any day now.
Best of luck with the new name!