Oh, the struggles of life in Sheepshead Bay. A beautiful waterfront. A glut of mass transit options. Prideful mom-and-pop businesses lining the commercial streets.
Sounds like hell, right? That’s the way some residents make it sound. If I had a nickel for every time a reader has told me we need one corporate franchise eatery or another – Starbucks! Outback Steakhouse! Red F’ing Mango! – I’d have enough nickels to give up this journalism racket, open up a 7-Eleven, a shove taquitos down everyone’s face-hole while yelling “ARE YOU HAPPY NOW? ARE YOU?!”
The latest is this open letter by Sheepshead Bay resident DJ Alex Edge to Shake Shack founder Danny Meyer. Edge has just finished up Meyer’s book, “Setting the Table” and it made him hungry for a “beautiful cheese drenched Shake Shake [sic] double.” But Manhattan is oh-so-far. Forty freakin’ minutes!
Rather than take the hike to the bland, corporate Disneyland that is Manhattan, Edge goes for the more dignified approach. He begged… and gave the finger to Sheepshead Bay’s existing dining options.
I am not sure why but my neighborhood is pilfered with hundreds of sushi joints, Turkish shish kebab eateries, and Russian dens filled with lavish French delicacies. Even though I am from the part of the world that enjoys a good plate of caviar, I am a simple fellow Danny. One who enjoys a great burger that’s cooked just right. A burger that’s served with a generous amount of fries, a perfect smidgen of sauce and a smile that’s ripped right out of the pages of your hunger inducing book.
Hey, man. I’m all in agreement that the Bay would benefit from more variety, but our Russian dens and Turkish eateries are the tops, and the sushi joints… well, at least they’re cheap.
Anyway, Edge goes on to provide three reasons why Shake Shack should set up shop in Southern Brooklyn sooner rather than later. Which, quite honestly, are mostly good reasons for almost any business to be getting into the game down here:
- Coney Island. The same iconic Coney Island that has been ravaged by Hurricane Sandy. As much as Coney Island recovered from the destruction, imagine the impact you can have on the community when you build the ultimate family destination for delicious food. The number of jobs such an enterprise would create. The amount of positive PR and feedback it can generate for your brand and the area in general.
- Frozen Custard. As I’m sure you know Danny, frozen custard was invented in Coney Island by two smart fellows, Archie and Elton Kohr. What better way to honor the memory of these two beautiful geniuses than by slinging frozen custard in the land of it’s forefathers.
- The Timing. Yes, Danny as you can tell by now I read your book carefully. The timing for this is perfect. Where 20 years ago something like this would never be possible, the amount of people who crave a better product in our area is huge. I see it every day. The sad sunk in faces of young couples consuming sushi. A family of four pretending to love a gyro. Come on. We all know a gyro doesn’t come close to the satisfaction of a burger.
I don’t know, man. I like my gyros. And the sushi… well, at least it’s cheap.
What do you think? Does Sheepshead Bay need a Shake Shack? Or would we do better to see a homegrown burger joint come into its own and take over the rest of the city?