My Baby Wears Prada


Luxury Day Care in Sheepshead Bay

Sheepshead Bay, the once working-class neighborhood where all housing is now “luxury” and all markets are now “gourmet”, is getting a new class of baby socialites demanding pampered care with silk baby wipes. That’s right -  the most luxurious day care center in Brooklyn is opening its doors here in Sheepshead Bay.

We spotted this banner in front of 1018 Avenue Y (near Coney Island Avenue). We didn’t ask anyone, but we’re assuming this means your little sweety-poo can be swaddled in Gucci blankets, fed from diamond studded nipples, and order their illegal immigrant maids around to pack up their Jack Rabbit blocks into their Louis Vittone baby bags.

I went to Big Apple Day Care on Avenue X near Ocean Avenue. Surely these babies will goo-goo ga-ga down their noses at me.

By the way, could someone please shoot me in the face?

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View Comments to “My Baby Wears Prada”

  1. Big Brotheron 04 Aug 2009 at 5:07 pm

    I’ve just ordered my very own flintlock rifle, so in a couple of weeks i can fulfill your wish :)
    I’m going to have to inquire about prices i do believe my son likes Gucci blankets….so so soft…

  2. Lisanne!on 04 Aug 2009 at 9:32 pm

    This just makes me want to spew up my dinner.

  3. Arthur Bon 04 Aug 2009 at 9:43 pm

    If some parents are foolish enough to pay this much for a service then frankly they deserve to be had and I can only applaud the genius of the business owner. The wealthy want to pay more because more means better for them. Quality service cannot possibly be affordable can it? eh?

  4. Paulon 04 Aug 2009 at 11:07 pm

    There are, I presume, luxury condos above the Day Care center. The sign does remind of those notices. Is Millennium partners involved somehow?

  5. Ray Johnsonon 05 Aug 2009 at 12:23 am

    Well, that you went to Big Apple Day Care explains a lot! ;-)
    Something tells me that if there are going to be diamond-studded nipples, there will be a lot people rifling through the garbage checking those used diapers.

  6. Ned Berkeon 05 Aug 2009 at 12:34 am

    Excuse me? Are you dissing my day care? Okay, we might not be classy, but we knew how to party. This place does homecomings – we did tailgating. This place has mixers – we went to strip clubs. This place does gala events – we did garage band heroin benders. We’re not inferior – we just have more soul.

    It’s kinda like the difference between the two schools in Bring It On.

  7. Arthur Bon 05 Aug 2009 at 1:29 am

    I’ll go to the one with Eliza Dushku and Hayden Panieterre.

  8. Lisanne!on 05 Aug 2009 at 3:30 am

    I must confess that when I was young day care meant a child gate in the living room.

  9. Alexon 05 Aug 2009 at 10:44 am

    I am surprised that it has taken this long. Sheepshead Bay is being Manhattanized and what could be better than the $20k/yr daycare center (I do not know how much this particular daycare will cost)? It’s obviously never about the actual day care at places like these. This is just another status symbol for the parents.

    Thumbs up to the proprietors. Excellent idea!!!

  10. Lisanne!on 05 Aug 2009 at 6:12 pm

    Sheepshead Bay is not Manhattan. And its time we started making sure that it doesn’t become Manhattanized any further.

    But paying more for daycare is ONLY about status. And its appalling that there are people who are so shallow that they need this sort of validation.

  11. Anthonyon 05 Aug 2009 at 7:30 pm

    I think this is a great idea! It’s about time our society starting securing the snobbishness of future generations. This daycare center seems like the perfect way to launch the metamorphosis from humble, innocent child into rotten, spoiled brat and ultimately into an arrogant adult a-hole. I can only hope that these daycare kids will be taught the values of elitism and to scoff at anything affordable. I assume that the providers will be wiping their poopy-stained asses with $100 bills and powdering their backsides with fine Colombian uncut cocaine. These are the building blocks that will make the kids into the scumbag salesmen of tomorrow.

    http://www.antsrants.webs.com

  12. Anthonyon 05 Aug 2009 at 10:20 pm

    I happen to be shallow and in need of validation, therefore I think this is a great idea! It’s about time parents started thinking about securing the snobbishness of future generations. This daycare center is primed to launch the metamorphosis from humble, innocent child to rotten, spoiled brat and ultimately to arrogant adult a-hole. I truly hope the providers teach the children to scoff at anything affordable and to settle for nothing less than the world on a silver platter. Do the infants get their poopy-stained asses wiped with $100 bills and their bottoms powdered with the finest uncut Columbian cocaine? No parent who really loves their kids would accept lesser treatment. I’m hoping they can teach the children how to talk like Mr. Howell on Gilligan’s Island, coz that would be a sure sign of success!

    http://www.antsrants.webs.com

  13. Anthonyon 05 Aug 2009 at 10:28 pm

    I happen to be shallow and in need of validation, therefore I think this is a great idea! It’s about time parents started thinking about securing the snobbishness of future generations. This daycare center is primed to launch the metamorphosis from humble, innocent child to rotten, spoiled brat and ultimately to arrogant adult a-hole. Imagine the joy of raising a child that already knows the value of buying and selling friends. I truly hope the providers teach the children to scoff at anything affordable and to settle for nothing less than the world on a silver platter. Do the infants get their poopy-stained asses wiped with $100 bills and their bottoms powdered with the finest uncut Columbian cocaine? No parent who really loves their kids would accept lesser treatment. I’m hoping they have a speech trainer to teach the kids to sound pompous and aristocratic like Mr. Howell on Gilligan’s Island. Ah, to dream…

  14. HvyMetalMGon 06 Aug 2009 at 9:32 am

    I went to Big Apple too! It was probably 1979-80?

  15. Ned Berkeon 06 Aug 2009 at 2:09 pm

    HvyMetalMG: That’s just a bit before me. But maybe you pooed your diapers next to my brother. We’ll have to check the yearbook.

  16. Lisanne!on 06 Aug 2009 at 10:04 pm

    Wait, I just caught a possible snag. What does “All city programs accepted” mean?

  17. Lisanne!on 13 Aug 2009 at 3:10 am

    I found a photo I took of the one of the houses that was at this location 2 years ago. i never put it up because I wasn’t happy with the result. I played it a bit tonight and uploaded it to Flickr.

    There was a daycare center at that location called “Royal Crown”.

    http://www.flickr.com/photos/lisanne001/3816456819/

  18. Correcting the Recordon 20 Aug 2009 at 4:42 pm

    Make no mistake, this so-called “luxury day care” is nothing but a pig with makeup – let me explain. The property is owned by a guy named Alex, who also owns Aqua Medical (immediately adjacent to the subject day care). The Center is being operated by a conglomerate of scumbags. Two of the individuals are Boris Rabinovich and Svetlana Lobacheva. These individuals are the lowest of the low. Svetalana Lobacheva aka Irina Lobacheva was shut down at 720 Avenue Y for operating illegally (that center was also called “Royal Crown”). They have another illegal location on East 13th Street. This facility will likely be registered under someone else’s name, but is owned by these two characters. There are rumors that Svetlana aka Irina was fired from Mommy Daycare (located on Avenue Z), and this facility is an attempt to stick it to her former boss. In any event, don’t expect much luxury at this day care, as she is quoting a monthly tuition charge of $500.00. Obviously, this an attempt to undercut the competition, but at that price services will have to be marginal at best. They have bragged about having people at the 195 Montegue Street location (Dept. Of Health Brooklyn Dept.), “all wrapped up.” Thus, I suspect they will operate this location with the same reckless abandon that has become their hallmark at the other locations with impunity. Accordingly, I doubt that this center will be anything more than a flash in the pan.

  19. Arthur Bon 20 Aug 2009 at 6:25 pm

    Mr Record:

    If you’re going to accuse someone in the community (a person or business for example) and call out their name in a public forum then I do not suggest you do so Anonymously.

    How do we know you’re not Irina’s former boss or someone else who’s just trying to hurt that business with hearsay?

    I’m not saying what you’re claiming here is false, I’m just pointing out that if you want people to take what you say seriously then you shouldn’t hide behind the veil of internet anonymity. You should be honest about who you are so we can judge your statement on its merits alone.

  20. Mr. Recordon 27 Aug 2009 at 12:41 pm

    Arthur,

    Your concerns are generally valid. However, everything posted is public information available from the relevant governmental agencies, e.g. NYS Secretary of State, DOB, NYS Office of Children and Family Services, etc. Click on the link to view a shot of their so called “other locations,” http://www.flickr.com/photos/lisanne001/1800490705/, and then verify the veracity of my statements with the appropriate governmental agencies. With respect to the price, you can call the facility directly and they will quote you the above referenced price (i.e., $500.00 per month). Thus, the information is accurate as of the date of this posting.

    Whether you choose to credit or discount my comments is up to you. The statements were posted in the interest of sharing relevant information, (which is after all the primary purpose of such forums, i.e. the free exchange of information and opinions). Prospective clients are free to verify my statements and weigh them accordingly.

  21. Ned Berkeon 27 Aug 2009 at 12:50 pm

    Mr. Record: Thanks for the info and documentation. I appreciate your efforts.

    To everyone else – a general statement to cover my butt:

    Sheepshead Bites has not verified Mr. Record’s (aka Correcting the Record) statements about this or any other daycare facility. We cannot confirm any of this and it is the views of Mr. Record – not of Sheepshead Bites. Please follow his documentation and also seek out other sources. Until we have confirmed it ourselves, we know of no wrongdoing by the owners, operators and anyone else at any of the facilities named by Mr. Record. Thanks.

  22. Lisanne!on 27 Aug 2009 at 5:09 pm

    The location on East 13th Street no longer has a sign indicating its use as a day care center. This occurred some time back. I won’t even try to speculate as to why. To be fair, even though there was a day care center at 1014 Avenue Y previously, there many not be a direct connection with the present one.

  23. Bobon 29 Aug 2009 at 2:11 pm

    Great service great price!!!

  24. Alexon 29 Aug 2009 at 2:50 pm

    My child is going to royal crown and I ‘m paying $550 a month. They provide great service at excellent price. stop by and see for your self. I took my child from Momy day care,because they had Health code violation, and now it’s close.

  25. Milanaon 02 Sep 2009 at 11:52 am

    My kid goes there for $600/month and we are happy so far. You can blame them in whatever you want, but there some real facts: they are in business for many years and in many locations, they are referred by many friends of ours, my kid is happy and safe, and finely – the price is average for Brooklyn Russian-based day cares. If you doubt it all, they had an open house only two weeks ago and they are already full for the year with their 12 groups!!! How is this for the business? How many full day cares can you name these days? The Russian community is not so stupid to believe only in words and advertizing and the kids are there not for the name but for the well-known care of the people who run this day care. By the way, how many day cares have 2-3 people from the administration who can assist you on spot with any questions? I guess it creates a huge competition for Bambi Academy, Mommy Day Care and some other big names in the area and that is what all this fuss is going about!!! Those old places made their names and now just do the business while this new location is providing the best possible care because they are new. I hope they will continue in the same mood!!!

  26. Mikeon 04 Sep 2009 at 9:46 pm

    There is not even a backyard for kids to play in. Did anyone wonder about that? Are they planning on keeping the kids indoors from 7 am to 6 pm?

  27. Lisanne!on 05 Sep 2009 at 12:15 am

    There are lots of little carts for the kids. But it’s true, there’s no room for these kids to use them. Were they thinking of them as kiddie crash cars, like in the amusement parks? Or maybe they are preparing these children for the coming congestive driving conditions in the neighborhood that will be the norm when they are old enough to drive.

    http://www.flickr.com/photos/lisanne001/3888232203/

  28. Leonidon 06 Sep 2009 at 1:50 pm

    My son is going to this child care and we are paying $550/month only. This is the best price by far in Brooklyn. I am very happy with this place and I think that people who comlain are the competitors who charge $650-$700/month and afraid of losing kids to this place. I am not concern about front yard at all-I know a lot of locations where backyards are small or there is no backyard/front yard at all. Overall, I would recomend this place to any parents (even without Gucci bags).

  29. mikeon 17 Sep 2009 at 2:19 pm

    Sounds like the owner had to step in to defend his daycare. They will raise the prices soon, trust me.

  30. Parenton 23 Sep 2009 at 11:02 am

    Reading the tread from the beginning, I am not sure what the nonsense about Gucci/Versace is about?? “We didn’t ask anyone, but we’re assuming this means your little sweety-poo can be swaddled in Gucci blankets, fed from diamond studded nipples, and order their illegal immigrant maids around to pack up their Jack Rabbit blocks into their Louis Vittone baby bags.” – REALLY?!?! Maybe you SHOULD ask, before running your mouth. “By the way, could someone please shoot me in the face?” – Yeah, you seem like a normal, well-balanced individual! Much less a normal, well-balanced parent. But that’s what internet is for, ignorant people venting.
    On a serious note, Russian daycare centers are BY FAR cheaper than any american ones I inquired about. The new one on Kings Hwy (near McDonald) that just opened up charges $1200 + you bring your own food!
    As a parent considering Royal Crown for my child, I was hoping someone can provide constructive feedback on this facility. Do the kids (3-4 yr olds) have daily lessons, exercise, dance, sing, etc.? Is the food cooked on the premises, is it a healthy diet? I would appreciate answers from parents that know.
    As for mr. Record, if you have some legit criticism, please explain what it is. I find it hard to believe that a huge daycare center can open and advertise while operating illegally. Surely someone would have noticed by now that proper licenses are missing, if indeed they were. Your speculation that this daycare was open to spite a previous boss is hilarious! Would you invest so much money to open a fully functional daycare to spite anyone?? What makes the possible owners “scumbags” and “lowest of the low”? Have they neglected children in another daycare? How did they operate with “reckless abandon” in the past?? These accusations are very serious and if indeed they are true and you are being a good samaritan by warning the public, you should really elaborate.

  31. Lisanne!on 23 Sep 2009 at 11:27 am

    The article was addressing the pretentiousness of the promotion done outsiede of their Avenue Y location. The tone was very much tongue in cheek. The article Ned wrote contained no hint of the allegations made by others in the thread that followed.

    Sheepshead Bites is not a consumer research blog. While it does cover issues of concern to residents it mixes that content with lighter material. The difference between the two should be obvious upon reading.

  32. Parenton 23 Sep 2009 at 12:23 pm

    Lisanne!,

    While I do realize that this is not a consumer research blog and that simply fun was being poked at the ad, the context implied that if a childcare facility can advertise itself to be “Luxurious”, it’s automatically a terrible place, unsuited for any normal children, except for the spoiled little brats of brainless parents who deserve “to be had”. Would you advertise your business as “mediocre”, “just like any other place”, ” nothing special”? Although, you are certainly entitled to judge the place by a single word in the ad, what bothers me is that you instantly branded all the kids that go there!!
    BTW, I am in no way related to anyone running this place, nor does my child own anything from Gucci, Versace, or any other well established designer house.

  33. Lisanne!on 23 Sep 2009 at 1:59 pm

    There was a supposition made, not based on any reality, merely speoulation as to what was meant by “luxurious”. It’s certainly not a selling point one expects of a provider of such services. Using such language implies a class distinction, and that was the focal point of the article. Speculation as to what the children would receive as services is a logical extension of the concept.

    I thought it was a brilliant piece of humorous commentary.

    Any

  34. Lisanne!on 23 Sep 2009 at 2:11 pm

    There was a supposition made, not based on any reality, merely speculation as to what was meant by “luxurious”. It’s certainly not a selling point one expects of a provider of such services. Using such language implies a class distinction, and that was the focal point of the article. Speculation as to what the children would receive as services is a logical extension of the concept.

    I thought it was a brilliant piece of humorous commentary.

    Anyone who is advertising in any fashion a service or product should choose their language carefully. I’m quite sure that Ned and many of the readers of this article are not the only people who found this amusing and possibly offensive in some fashion. Giving voice to such sentiment humorously is a healthy expression. We all need some escape from ponderings of more serious concerns. The lighter articles that both Ned and Ray write here are a very welcome diversion.

  35. Lisanne!on 23 Sep 2009 at 2:15 pm

    I just got glitched.

  36. ireneon 23 Oct 2009 at 11:27 pm

    i went to that daycare to check it out. the place is clean, new, looks great and costs $650 per month for the full day of care, which is $100 less than anywhere else. Not so bad

  37. mikeon 28 Oct 2009 at 9:44 am

    I know of several daycare centers in a very affordable price range where the food is cooked daily and on premises, have daily classes, dance, backyard for kids to play, etc, etc. I am not going to mention any names of those daycares here because I dont want to come across as if I am advertising for them. The reason why I am mentioning this is because I was also in a situation where I was looking for a daycare with all above mentioned things and I did find it, in Sheepshead bay! If anyone is interested then just let me know here as a follow up with your email and I will contact you directly.

  38. In Need of day care and Afterschoolon 29 Oct 2009 at 8:16 am

    Mike,
    I am in need of Day Care and after school program. I would like to know of the daycares you have found in the Sheepshead Bay are.
    Please state them on this blog. By providing different ones, this cannot be misconstrued as advertising for any of them.
    Thanks

  39. mikeon 29 Oct 2009 at 9:11 am

    bambi, bragg street between u and v
    a to z, avenue u and coyle st
    happy planet, e21st between t and u.

  40. In Need of day care and Afterschoolon 29 Oct 2009 at 10:01 am

    thanks but those are too far for me to walk.
    I need something around East 14- Coney Island between Y&Z

  41. crazy momon 22 Dec 2009 at 6:50 pm

    This place definitely sucks! Just to get the idea how unprofessional the staff at Royal Crown Day Care is:
    1. They are very rude to parents and call the parents “crazy” and “never satisfied” and reply with “what do you expect for $600 and from Brighton brought-up staff paid only 7$ per hour? ”when parents inquire about:
    A. 16 degrees Celsius ( 60 Fahrenheit) in the room while minimum 68 F (or 20 C) is required by NYC Department of Health
    B. TV all day long – not any educational stuff, but just to keep kids sitting quiet and shut them up with pacifiers.
    C. The junk food stinks, is not fresh, they feed kids leftovers for 2-3 days. That’s why they never provide menus to the parents. According to NYC Dep. Of Health regulations menus should be available to parents. Kids have constant constipation, diarrhea, and food allergies. They feed them sugar and chocolate candy and “vitamins”.
    D. They never let parents in, although by the NYC laws parents have the right to have access to the day care premises at any time. They lock the rooms during the day, so the parents still can’t get any closer to their kids than just wait in the hall behind the doors even if parents sneak upstairs unnoticed by video cameras throughout the building or the staff with walky-talky to report any approaching parent or an official and keep them outside in front of the gate or front door for a few minutes in order to be able to send the ALERT notice to the staff. The locked doors are a great life hazard in case of fire but somehow it stays unnoticed by the Fire Department so far.
    E. The so-called “teachers” clean the rooms (vacuum clean, wash the floors, dust) in front of the kids during the day although some of the parents stated clearly in the child application that they have dust or chemicals allergy.
    F. There are 21 kids with two adults while for kids 18-36 months there should be one adult for five kids, and MAXIMUM 12 kids in a group, not 21 :{.
    G. They use frightening, demeaning, body punishment, and humiliating methods so that kids become aggressive, scared, and body punish toys and say that this is how their teachers are doing this.
    H. The caregivers rarely wash hands after taking garbage outside, cleaning, changing the diaper, or smoking outside at the playground.

    Even after multiple complains to the NYC Department of Health at 212-676-2444 (where you can file anonymous complains which a lot of parents are not aware of), they miraculously are still in business “untouchable” probably due to posted earlier on this forum (on 20 Aug 2009 at 4:42 p.m.) fraudulent past of the owner Irina and Svetlana Lobacheva and AKA Svetlana ( who was also fired from Bambi Academy (that’s why she bad mouths them a lot!!!) and ran illegal day care on the second floor in one of the private houses on both East 13 and East 7 streets)and her partner Boris Rabinovich, and Svetlana’s mom. They must have some serious connections with the officials, like Susan who worked in the board of education for 25 years and was there a few first months when they opened up and were going through the licensing process and then she disappeared as soon as all the formal papers were completed, because they are always notified by someone and thoroughly prepared prior to the inspectors’ visits following up on parents’ complains.

  42. Arthur Bon 22 Dec 2009 at 7:47 pm

    Crazy Mom

    All these allegations are interesting, and might be true, but it’s very difficult to take anyone at their word when they post these types of things anonymously and without any evidence.

    Again, to clarify, I’m not claiming or presuming that you’re lying, but without knowing who you are we have no way to gauge where all this is coming from.

    If you have any evidence that the above is taking place then I invite you to contact Ned, or Ray or hell even me via Email with your evidence. Maybe we can investigate and write a follow-up article with all the right information.

  43. crazy momon 22 Dec 2009 at 11:34 pm

    Evidence? What can be more evidence than more than 6 kids I personally know in the past few months transferring their kids to other day cares? Unfortunately, my kid had to go through this too. If evidence of everything described above would be easily available for general public and not only to “crazy” parents, these people would be behind the bars already long ago, just after their previous locations were fined and closed for fraudulent illegal activities. I wonder just how long would it take other parents to realize this and make sure that these people never run any day care services in the future. At least in this area. However, a lot of parents, like I was told by the official at the NYC Dep. of Health, do not take any actions to complain and defend their children’s rights. They just change a day care and try to forget about all the bad things in the previous care. Especially in the Russian community, because of the lack of the language skills and knowledge of the laws and their rights, many people just let it go and, like almost half of the mothers I talked to at the playgrounds say “But there’s nothing else we can do than change the daycare. I transferred my kid and I don’t care about anything else going on back there”. Yes, they can do, if not for their own kid still in that day care, then for other kids in the neighborhood by reporting them anonymously or by identifying themselves to the NYS Dep. of Health. This way other parents would be aware of the violations and be cautious about choosing it for their kids.
    I don’t disclose my personal information here for the security of my child that was transferred to another day care and knowing how these people bad mouth other day cares in the area for competition reasons, I don’t want my kid be harmed by them any more than it was already done.

  44. crazy momon 24 Dec 2009 at 11:45 am

    For those who need more evidence than crazy parents of 6 kids transferred to other places:

    1. http://www.nyc.gov/html/doh/html/dc/daycarelist.shtml – official website of New York City Department of Health where you can find all the evidence from their present location (under “Research Group Child care”) and past locations (under “Research Family, Group Family & School-Age Care”) on the right.

    A. Present location (1018/1014 Ave Y):

    (officials visited the location and questioned the parents after a child abuse case in October and thereafter after numerous parents’ complaints on 10/01/2009,10/13/2009, 12/03/2009, and 12/11/2009 – isn’t it too much for only 4 months of operation????? Alas, they might have someone in the BOE and DOH, or the “walky-talky, cameras, running from room to room multi-person teachers or “just started” caregivers, suddenly split groups of kids, and their own kids hidden in other rooms” techniques really work and 5-10 minutes of keeping the people in front of the gate or the entrance can change the place into “perfect-looking one” for the officials.

    Officially listed violations:
    (https://a816-healthpsi.nyc.gov/ChildCare/History.do)

    I. 10/13/09 – Staff member certified in CPR and First Aid not present while children are on site
    II. 10/13/09 – Operator or designee has not attended approved infectious disease/child abuse training
    III. 12/03/09 – At least one public health hazard, critical or more than five general violations were observed at the time of the inspection; compliance inspection is required. A Notice of Violation was served to the child care service that may result in fines.

    B. Previous location of “Royal Crown” (2322 East 13th St.)

    License/Registration ID: 317815
    listed not under “Royal Crown” but “Natalya Myshkina” (Irina’s mom)
    First License Issued:08/28/2007,
    Current Licensing Period:08/28/2007 to 08/27/2009,
    Date of Last Inspection: 4/21/2009
    (SO THEY DON’T survive at one location for more than two years and open up the new one after the old one got a lot of violations)

    (direct link to the report – http://it.ocfs.ny.gov/ccfs_facilitysearch//viewprofile.aspx?&facility_id=317815 ): PREVIOUS LOCATION VIOLATIONS:

    I.Has there been a serious violation in the past 2 years: Yes. Regulatory violations in the past 24 months and any unresolved violations open longer than 24 months

    II. 02/10/2009 – The name, address, gender, and date of birth of each child and each child’s parents’ names, addresses, telephone numbers and place(s) at which parents or other persons responsible for the child can be reached in case of an emergency must be kept on file and be available for inspection.
    III. 01/17/2008 – Sleeping and napping arrangements must be made in writing between the parent and the provider. Such arrangements include: the area of the home where the child will nap; whether the child will nap on a cot, mat, bed or a crib; and how the napping child will be supervised. Sleeping arrangements for infants require that the infant be placed on his or her back to sleep, unless medical information is presented to the provider by the parent that shows that arrangement is inappropriate for that child.
    IV. 01/17/2008 – Providers must have written parental consent authorizing provider or other caregivers to obtain emergency health care for the child.

    They already have one case pending in small court and there will be more to follow.

  45. crazy momon 24 Dec 2009 at 11:59 am

    At first, Irina and Boris promised refunds to the “crazy” families who immediately quit the day care as the daycare broke several contract rules and DOH regulations. Further staying at that daycare jeopardized child’s life and safety. The next day the parents called and were told to come to pick up the refund. However, when the parents came, they were refused the refund. Why all this show and teasing? Another scam? What a nice way to treat the leaving “crazy” parents???

  46. Arthur Bon 24 Dec 2009 at 12:50 pm

    Now that’s evidence, good sleuthing!

  47. [...] My Baby Wears Prada (August 4) – Royal Crown Day Care on Avenue Y advertised the “Most Luxurious Day Care Center in Brooklyn.” Result? We balked, then sneered, then were begged to investigate. Commenters began to muse on the increasing marketing trend of everything “gourmet” and “luxury.” Meanwhile, parents have started alleging horrible treatment at the facility and demanding a deeper look into the business. [...]

  48. happyparentsofaron 05 Jan 2010 at 2:05 pm

    My children have been attending this daycare at the new Avenue Y location for 3 months now and I cannot complain about 1 little things. Both children are cared for by their teachers. The children are clean and happy when they come home and are happy when its time to back the next day. That is the first sign parents look for if they feel something may be wrong. The owners Irina and Boris form relationships with parents and ensure that you are kept up to date on all that goes on with your child throught the day. You are also free to sit in the office and see for yourself what your child is doing and how they are interacting with other children and teachers.
    Don't know the reason for all these negative remarks about brnad names and gourment meals. I haven't seen any snobs picking up their children or any children snubbing the other children. I came by several times when they were eating lunch and they indeed were being served a hot lunch (with all four) nannies working at the same time. The Catereria is kept very clean as are the children after they eat. My children get dirtier at home when I feed them.

    Bottom line, this daycare is worth trying. Not many daycares will allow worried parents to call them several times a day to reassure themselves that everything is OK but Irina absolutely keeps the lines of communication open to you can rest easy.
    Don't take my word for it, see for yourself.
    PS. I am not an owner / partner / or percent shareholder

  49. [...] means we’re getting a new dental office – and since Sheepshead Bay is the home of a luxury day care center, it makes sense that there should be a luxury dental center. Okay, okay – so, it’s not [...]

  50. crazymomon 15 Jan 2010 at 6:38 pm

    1. MEALS: I wasn’t allowed to attend my child during meal times and I tell you WHY: A few times when I dropped my kid later, I saw nothing better than a few spoons of cereal with cold milk or bread with butter. The teachers lie about food there. The teacher in the class at pick-up time said they ate “oatmeal porridge” today, while the teacher outside said they ate “semolina porridge.”While the other parent on the same day said they came in later that day and saw the kids eating only bread and butter. Who should I believe?
    For lunch they give 5 spoons of vegetable soup, that I personally witnessed a few times when I dropped the child at lunch time, the soup didn’t smell good, was of grey color, had no meat, I was told that the meat will be served for dinner that day. Later on that day I was told that they ate sausage and macaroni for dinner. So where’s the promised meat from the soup? The kid didn’t want to eat it and the teacher said “but it’s the same one you ate yesterday, common, eat it today too.” On numerous occasions I was told that my child was fed food from 2 or 3 days ago. A few parents were told different menus for the same days.
    That’s what they call “3 hot home-made meals a day”?
    That’s why they never post a menu!

  51. crazymomon 15 Jan 2010 at 6:46 pm

    TELEPHONE CALLS: I was told not to call anymore when my child started a day care there. I called only once a day just to check on my kid. They said they will call me in case of something. And yes, they called me once after that to say that the kid ate and was OK, but that’s it. All my further calls were disregarded.

    MEALS: My baby is not a good eater and chewer and I asked if I should bring my own food to co-feed. I was told not to. Irina said, “Our kids are never hungry, we always have juice and cookies.” And that exactly what they feed the kids there all day long to keep them fool – cookies! You can say it by the kid’s poop!!!

  52. crazymomon 15 Jan 2010 at 7:00 pm

    FOOD QUALITY: what a day care is this if it doesn’t smell home-made food? They never serve fresh vegetables, fruit, or dairy products like cottage cheese or yogurt. As a result, the kids that left this day care in November and December lost 3-5 pounds in 3 months, had major food allergy symptoms, negative blood tests results, weakened immune systems, were sick every other week, and were recommended by the pediatricians to change this day care ASAP. All those kids do not get sick as often as before, gain weight, and thrive as soon as they transferred to other day cares in the neighborhood.
    Other MEDICAL SIDE EFFECTS: By the way, there was a case of CHILD ABUSE in October followed up by the DOH investigation and there was another case in November of a child being scared and scolded by the teachers so that the child started peeing and stutter!!!

  53. crazy momon 15 Jan 2010 at 7:06 pm

    RELATIONSHIPS WITH PARENTS:
    I was never clearly answered what my child ate that day and if she did # 2 due to very often cases of constipation because of all the cookies and bad food they serve there. Surprisingly, on the weekend the kid’s #2 was normal!!! The baby never suffered from those problems before this day care and doesn’t have any problems now in the new day care where they really serve home-made fresh food and have menus available for parents.

  54. crazy momon 15 Jan 2010 at 7:15 pm

    Both Ira and Boris are very rude to parents. They are very sweet when they advertise and change their tones when parents already bring their kid there. On a numerous occasions I was confronted with “what do you want?” straight to my face when I approached the door.
    WHAT WITH SUCH A HIGH SECURITY? – I mean all those LOCKED gates and doors outside, at the entrance, and each room? This is just to keep officials and parents outside as much as possible to notify the teachers on walky-talky about the coming unwelcomed guest, and have enough time to straighten everything up. Have you seen so many locked door s and parents waiting outside for 10-15 minutes in any other day care? That’s why when you were sitting in their office and stared at the camera screens, all the teachers were already notified in advance that they are being watched, so of course they would behave!!!

  55. Problem Solverson 15 Jan 2010 at 7:44 pm

    Sound like they did you dirty. Go get some local news to investigate them: http://www.myfoxny.com/subindex/news/investigative

  56. Aisle79on 25 Jan 2010 at 4:02 pm

    I'm new to this site and noticed this posting and many comments. I am a Sheepshead Bayparent and am starting to research day cares in the area for my child, now 18 months we have a babysitter but are looking into daycares for the near-term future. I'm sure alot of you have some recommendations and experiences with this namely Mike from what I read below. If you could please contact me and le me know your thoughts I would greatly appreciate it.
    I, like many others, just want a safe, healthy environment for my child to thrive in.

  57. Ned Berkeon 25 Jan 2010 at 4:13 pm

    Parents who would like to recommend day care centers for Aisle79 can reply directly to Aisle79's comment, or if they want to contact her directly they can e-mail me at nberke [at] sheepsheadbites [dot] com, and we will forward the info. Thank you.

  58. happyparentsofaron 04 Feb 2010 at 1:50 pm

    Dear Crazymom,

    I am really confused about your comments. Does your child still attend the daycare? My personal experiences are far different from the ones you describe.
    I do have an older child that goes there as well and he tells me everyday what they are fed. He always tells me that they serve a hot side dish like, mashed potatoes, rice or macaroni, and a main dish like cutlets, chiken, or hot dogs.
    Soup is only what they serve before bed time.
    Additionally, the daycare held a PTA meeting for all parents to attend which is the only daycare I know of that did this. There, they welcomed parents to come during mealtimes to see what there children were earting. Also, they have a menu posted weekly in their main lobby.
    I am just wondering why we have such different outlooks on the same daycare???

  59. crazymomon 04 Feb 2010 at 3:04 pm

    Guess what! I sued them for a refund for not attended days in December and a breach of contract when a number of parents left their day care in mid-December for a huge number of reasons. We filed a group claim with the reports from the Department of Health, medical records, their falsified financial records and contracts, a number of written statements from the parents who left their daycare, and a few witnesses ready to testify. After showing up in a small court on February 3, Borya (the owner) with a lawyer (ha-ha-ha, so they had to get one finally) had nothing better to come up with than a counterclaim for signing a contract with them for 10 months and now breaking this contract. I guess their lawyer is smart enough to make their bill look really nice as the more mess she creates with this counterclaim, the more time and money she’ll get from them. They already lost two hours of lawyer’s fees yesterday. And it’s just the beginning! So many more hours and witnesses to come!!! They are so stupid even to bring up their fake contract in court. Well, let’s screw them – all the people who signed those contract, look RIGHT NOW what you have signed and be aware that they will do the same to you when you stop attending their day care if you keep silent and don’t ask them questions.

  60. crazymomon 04 Feb 2010 at 3:14 pm

    I have a feeling you are the owner of the day care or closely related to them. As only yesterday in court all those things were mentioned and now today the first thing in the morning you are writing about the positive side. No, we quit this awful place just like other 6 kids din in mid-December and now we are suing them in small court as a group claim. I hope you won't end up like we did as by the time you realize how much your kid lost in weight and how many times he/she gets sick and decide to change daycare, they will sue you for not following their falsified contract you signed for monthly payments and they introduce it in court as a yearly contract.

  61. Mariaon 02 Apr 2010 at 6:32 pm

    If you are looking for a great daycare center I can certainly recommend one to you. But I would like to do so privately. Please email me at: mariasorty@yahoo.com

  62. rufinaon 18 Apr 2010 at 2:51 pm

    I am wondering how all this ended?
    Did you guys win the suit?
    I hope you did

  63. crazymomon 18 Apr 2010 at 10:34 pm

    In small court Royal Crown Day Care dared to falsify the contract by checking FT on it (while my original clearly states PT) and finally signing it (they never signed it originally in August and even when they gave us the copy of the contract in December it was still not signed by them). Furthermore, they falsified the attendance records by saying that my kid attended more than I claim although they did not show the requested original sign-in and -out sheets signed by parents every day. On their forged attendance list they listed only 10 kids while there were 21-23 kids in their group. They lied in court that they were closed after December 24 for the holidays while I showed their memo to the parents stating that they would be open during the 20s and even short day on December 31. They claimed that they are not responsible for dance and craft overcharging fees not mentioned in the contract as they are not providing these services but the people who come to their day care, so we should sue them for dance and craft money, however the defendants refused to provide the names of the contractors for this matter. Meanwhile, the checks were paid to Royal Crown and craft classes were provided by their teachers. Royal Crown was not able to come up with any further lies in response to accusations of charging parents money for the day care insurance thus admitting they have no legal rights to charge the parents for the Day Care insurance policy.
    The arbitrator dismissed the case and their counterclaim of $3600 (as they falsified the contract as FT and claimed that we owed them $3600 for 6 unattended months) due to no legal contract being signed originally and thus no money can be issued at that point. That's why we also didn't get our $200 refund for the last two weeks of December promised by Royal Day care on December 22 and never paid back.
    We followed up with Kruger's and NYC government offices, DOH and supreme court cases are in the process. DOH provided 21 pages of violations by Royal Crown day care since September 2009 – does it sound interesting?????

  64. crazymomon 18 Apr 2010 at 11:00 pm

    BTW, more and more parents appear in other day cares in the neighborhood with horror stories about Royal Crown. Just ask anyone at any playground in the area!!! Every mom would say that a friend of hers or her neighbor left it because… The idea is clear – everyone is attracted by their huge new building and fairy tales of the staff but in a matter of 2-3 months people realize the true side and leave. In those only 9 months at their new location the turnover of kids is very high! They send around the fliers about Grand Opening every month! DON'T GET TRAPPED! YOUR KIDS ARE NOT SKINNY PIGS! Ask the PARENTS who left this place! Ask the PEDIATRICIANS about this place!

  65. JBon 17 May 2010 at 4:31 pm

    I stopped by the daycare today without making any appt at 10am. The staff is very nice and friendly. I was given a tour and the place looks clean. I saw on the camera that there was a classroom with kids dancing. Kids playing happily outside. My mother-in-law told me her friends send her kids there and they were very happy.

  66. Arthur Borkoon 17 May 2010 at 6:22 pm

    I gotta say, personally, I'm starting to think these posts are propaganda. We wont know what's really going on there till someone does an independent investigation.

  67. Baby Poucheson 08 Jun 2010 at 5:15 am

    Upper class people are the ones that can only afford this day care center's service.

  68. Gueston 16 Jun 2010 at 10:00 am

    i'm not the owner and i'm extremely happy with the service. my daughter is 2 1/2 and she's super advanced for her age. She memorized 15 songs with the teachers in a course of 2 months and learned a lot through the circle time activities. I can notice by the child, since i dont have time to spend with her and she learnes new things every day. I think this “Crazy Mom” character is simply a competitor, and those that are posting positive results are not necessarily owners :0)

  69. Gueston 16 Jun 2010 at 10:03 am

    Babe, you're stupid!! if you are smart enough, you would've thought about amending the contract (exactly what you did) and changing the wording as you wish, having them sign it and signing it yourself. Before you sign anything, please read it. will save you time and money in the future! And by the way, they were very open to me amending the contract, as it's done in the real world – parties negotiate on the contract and this is not a case of adhesion!

  70. Yevgeniyaon 21 Jun 2010 at 3:50 pm

    I absolutely agree. I came across this web blog a few days ago. It is just unbelievable how cruel people are. Perhaps the owners of the day care are not perfect, but who is? Roayal Crown Academy – is the second largest day care in Brooklyn after Bamby . It is very clear to me that someone (competitor) was trying to maliciously destroy its reputation right from the start. I carefully read comments posted on this blog. And I feel that most of them are cruel lies. I happen to know the owner of Mommy Day care, as my son used to attend their day care a year or so ago, before he started attending Royal Crown. I know for a fact that Irina and Magdalena – the owner of Mommy day care used to be partners for quite a long time, before they parted and went their ways. Irina was never fired from Mommy Day Care.
    Now let me share with you my own experience with Royal Crown. My son has attended this facility for almost a year now. Perhaps, I will disappoint many of you, but this day care does not have Gucci blankets and kids are not fed from silver spoons. Nevertheless, it is one of THE BEST day cares I have ever seen before with large, clean rooms and attentive staff members that focus on children’s talents and help them develop them. They also teach our children the ABC’s, numbers as well as introduce logic concepts, mind benders and the like. Yes, the kids put puzzles on the carpets and play with legos also.
    I cannot describe each and every teacher at this facility, but the teacher my son has is the person that was born to be a teacher. Not only does she love what she is doing but she is also absolutely adorable, lovable and professional in every aspect. This is the kind of teacher you never forget, the one that makes your kid have the perfect positive experience.
    In the end, I would like to say that many people posted malicious comments and vicious remarks regarding The Pompous name of the day care. Believe me, to a parent the name of the facility does not matter (it’s simply marketing and this day care just like any other business is trying to sell its product effectively), what really matters is that there are good people in this place that help your chid feel confident and parents have a piece of mind trusting their child to them.

  71. [...] The department’s report appears to substantiate some of the parents’ complaints in an earlier Sheepshead Bites article, while the other accusations continue to go [...]

  72. Gueston 22 Jun 2010 at 6:05 pm

    sure Yevgeniya, this is the best day care…. I wonder why it was closed by Health Department today.
    http://www.sheepsheadbites.com/2010/06/royal-cr...

  73. Gueston 22 Jun 2010 at 7:04 pm

    DOH finally closed ROYAL CROWN!!! – http://www.sheepsheadbites.com/2010/06/royal-cr...

  74. Gueston 22 Jun 2010 at 7:05 pm

    DOH finally closed ROYAL CROWN!!! – http://www.sheepsheadbites.com/2010/06/royal-cr

  75. Gueston 22 Jun 2010 at 7:06 pm

    DOH finally closed ROYAL CROWN!!! – http://www.sheepsheadbites.com/2010/06/royal-cr

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  79. Mari_Gon 26 Jun 2010 at 3:20 pm

    lier -lier-lier. by the way, you nick name suits you perfectly.

  80. ninoon 26 Jun 2010 at 9:53 pm

    It’s a “l-i-a-r” – Ira, working as a manicurist and pedicurist all your life and buying a fake diploma in education from Russia, probably didn’t teach you that. And Boris, probably you didn’t learn enough English from your ex-businesses in medical supplies and no-fault that didn’t last due to your criminal personality. Oh yeah, dear owners Irina and Boris, that's the only thing left for you now – continue to be rude to parents and call them names just like you always do. If this parent was a liar, just like other 6 parents who reported you to the DOH, then the DOH are liars too? So does the DOH lie about a child abuse case in October 2009? Does it lie about a child that began to stutter after a few months in your day care? Does it lie about another child potty trained long ago that suddenly started peeing into his underwear after a few months in your day care? Both of the cases were treated by child specialists after the nervous pressure the kids were exposed to in your day care and came back to normal in other day cares after the therapy. Does the DOH lie about a kid that ran outside your day care and was caught in the street in winter and the court hearing that started in January by this parent? And this “crazy mom” that brought you to court for breaking the contract was wrong too? Does DOH lie about ratio of teachers and kids in your classes? I guess this Mom was actually one of the bravest soles among your ex-customers. If there were more parents like this one, criminals like you would never be able to open one fraudulent business after another. Even now that your business is closed again by DOH for violations just like it happened before with all your previous locations, you keep running illegal business by taking kids somewhere else from your location every morning in an SUV without car seats for all the kids you fit in the car. Changing the location, name of the day care and opening it under another name, buying diploma in education and changing your name accordingly doesn't really work if the same losers are running the business.

  81. Corsoon 30 Jun 2010 at 10:15 pm

    i also had an impression that someone is just making these comments up to harm the facility. i noticed that that the style of many comments is identical. it looks suspicious to me.

  82. Corsoon 01 Jul 2010 at 2:15 am

    i also had an impression that someone is just making these comments up to harm the facility. i noticed that that the style of many comments is identical. it looks suspicious to me.

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