My Baby Wears Prada


Luxury Day Care in Sheepshead Bay

Sheepshead Bay, the once working-class neighborhood where all housing is now “luxury” and all markets are now “gourmet”, is getting a new class of baby socialites demanding pampered care with silk baby wipes. That’s right -  the most luxurious day care center in Brooklyn is opening its doors here in Sheepshead Bay.

We spotted this banner in front of 1018 Avenue Y (near Coney Island Avenue). We didn’t ask anyone, but we’re assuming this means your little sweety-poo can be swaddled in Gucci blankets, fed from diamond studded nipples, and order their illegal immigrant maids around to pack up their Jack Rabbit blocks into their Louis Vittone baby bags.

I went to Big Apple Day Care on Avenue X near Ocean Avenue. Surely these babies will goo-goo ga-ga down their noses at me.

By the way, could someone please shoot me in the face?

  • Big Brother
    I've just ordered my very own flintlock rifle, so in a couple of weeks i can fulfill your wish :)
    I'm going to have to inquire about prices i do believe my son likes Gucci blankets....so so soft...
  • This just makes me want to spew up my dinner.
  • If some parents are foolish enough to pay this much for a service then frankly they deserve to be had and I can only applaud the genius of the business owner. The wealthy want to pay more because more means better for them. Quality service cannot possibly be affordable can it? eh?
  • There are, I presume, luxury condos above the Day Care center. The sign does remind of those notices. Is Millennium partners involved somehow?
  • Ray Johnson
    Well, that you went to Big Apple Day Care explains a lot! ;-)
    Something tells me that if there are going to be diamond-studded nipples, there will be a lot people rifling through the garbage checking those used diapers.
  • Excuse me? Are you dissing my day care? Okay, we might not be classy, but we knew how to party. This place does homecomings - we did tailgating. This place has mixers - we went to strip clubs. This place does gala events - we did garage band heroin benders. We're not inferior - we just have more soul.

    It's kinda like the difference between the two schools in Bring It On.
  • I'll go to the one with Eliza Dushku and Hayden Panieterre.
  • I must confess that when I was young day care meant a child gate in the living room.
  • Alex
    I am surprised that it has taken this long. Sheepshead Bay is being Manhattanized and what could be better than the $20k/yr daycare center (I do not know how much this particular daycare will cost)? It's obviously never about the actual day care at places like these. This is just another status symbol for the parents.

    Thumbs up to the proprietors. Excellent idea!!!
  • Sheepshead Bay is not Manhattan. And its time we started making sure that it doesn't become Manhattanized any further.

    But paying more for daycare is ONLY about status. And its appalling that there are people who are so shallow that they need this sort of validation.
  • I think this is a great idea! It's about time our society starting securing the snobbishness of future generations. This daycare center seems like the perfect way to launch the metamorphosis from humble, innocent child into rotten, spoiled brat and ultimately into an arrogant adult a-hole. I can only hope that these daycare kids will be taught the values of elitism and to scoff at anything affordable. I assume that the providers will be wiping their poopy-stained asses with $100 bills and powdering their backsides with fine Colombian uncut cocaine. These are the building blocks that will make the kids into the scumbag salesmen of tomorrow.

    www.antsrants.webs.com
  • I happen to be shallow and in need of validation, therefore I think this is a great idea! It's about time parents started thinking about securing the snobbishness of future generations. This daycare center is primed to launch the metamorphosis from humble, innocent child to rotten, spoiled brat and ultimately to arrogant adult a-hole. I truly hope the providers teach the children to scoff at anything affordable and to settle for nothing less than the world on a silver platter. Do the infants get their poopy-stained asses wiped with $100 bills and their bottoms powdered with the finest uncut Columbian cocaine? No parent who really loves their kids would accept lesser treatment. I'm hoping they can teach the children how to talk like Mr. Howell on Gilligan's Island, coz that would be a sure sign of success!

    www.antsrants.webs.com
  • I happen to be shallow and in need of validation, therefore I think this is a great idea! It's about time parents started thinking about securing the snobbishness of future generations. This daycare center is primed to launch the metamorphosis from humble, innocent child to rotten, spoiled brat and ultimately to arrogant adult a-hole. Imagine the joy of raising a child that already knows the value of buying and selling friends. I truly hope the providers teach the children to scoff at anything affordable and to settle for nothing less than the world on a silver platter. Do the infants get their poopy-stained asses wiped with $100 bills and their bottoms powdered with the finest uncut Columbian cocaine? No parent who really loves their kids would accept lesser treatment. I'm hoping they have a speech trainer to teach the kids to sound pompous and aristocratic like Mr. Howell on Gilligan's Island. Ah, to dream...
  • HvyMetalMG
    I went to Big Apple too! It was probably 1979-80?
  • HvyMetalMG: That's just a bit before me. But maybe you pooed your diapers next to my brother. We'll have to check the yearbook.
  • Wait, I just caught a possible snag. What does "All city programs accepted" mean?
  • I found a photo I took of the one of the houses that was at this location 2 years ago. i never put it up because I wasn't happy with the result. I played it a bit tonight and uploaded it to Flickr.

    There was a daycare center at that location called "Royal Crown".

    http://www.flickr.com/photos/lisanne001/3816456...
  • Correcting the Record
    Make no mistake, this so-called "luxury day care" is nothing but a pig with makeup - let me explain. The property is owned by a guy named Alex, who also owns Aqua Medical (immediately adjacent to the subject day care). The Center is being operated by a conglomerate of scumbags. Two of the individuals are Boris Rabinovich and Svetlana Lobacheva. These individuals are the lowest of the low. Svetalana Lobacheva aka Irina Lobacheva was shut down at 720 Avenue Y for operating illegally (that center was also called "Royal Crown"). They have another illegal location on East 13th Street. This facility will likely be registered under someone else's name, but is owned by these two characters. There are rumors that Svetlana aka Irina was fired from Mommy Daycare (located on Avenue Z), and this facility is an attempt to stick it to her former boss. In any event, don't expect much luxury at this day care, as she is quoting a monthly tuition charge of $500.00. Obviously, this an attempt to undercut the competition, but at that price services will have to be marginal at best. They have bragged about having people at the 195 Montegue Street location (Dept. Of Health Brooklyn Dept.), "all wrapped up." Thus, I suspect they will operate this location with the same reckless abandon that has become their hallmark at the other locations with impunity. Accordingly, I doubt that this center will be anything more than a flash in the pan.
  • Mr Record:

    If you're going to accuse someone in the community (a person or business for example) and call out their name in a public forum then I do not suggest you do so Anonymously.

    How do we know you're not Irina's former boss or someone else who's just trying to hurt that business with hearsay?

    I'm not saying what you're claiming here is false, I'm just pointing out that if you want people to take what you say seriously then you shouldn't hide behind the veil of internet anonymity. You should be honest about who you are so we can judge your statement on its merits alone.
  • Mr. Record
    Arthur,

    Your concerns are generally valid. However, everything posted is public information available from the relevant governmental agencies, e.g. NYS Secretary of State, DOB, NYS Office of Children and Family Services, etc. Click on the link to view a shot of their so called "other locations," http://www.flickr.com/photos/lisanne001/1800490..., and then verify the veracity of my statements with the appropriate governmental agencies. With respect to the price, you can call the facility directly and they will quote you the above referenced price (i.e., $500.00 per month). Thus, the information is accurate as of the date of this posting.

    Whether you choose to credit or discount my comments is up to you. The statements were posted in the interest of sharing relevant information, (which is after all the primary purpose of such forums, i.e. the free exchange of information and opinions). Prospective clients are free to verify my statements and weigh them accordingly.
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