Di Fara Raises Slice Price to $5


by on Jul 9th, 2009

After Coney Island’s Totonno’s Pizzeria burned down in March, we were devastated by the loss of a legendary pizzeria near our ‘hood. Now local pie-hunters are taking one more hit, as another celebrated dough tosser near our borders raises its prices to damn-near-unaffordable.

Di Fara Pizzeria (1424 Avenue J) in Midwood will now charge $5 for a regular slice, $25 for plain pies, $30 for square pies and special round pies, and $35 for special square pies. Additionally, the joint will be closed on Tuesdays as well as Mondays.

So how ’bout it, Sheepshead Bay. Would you pay $5 for a slice?

[via Serious Eats. Thanks to Arthur for the heads up.]

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  • http://Www.njluxurymotors.com Arthur

    According to Serious Eats Tottonnos is supposed to re-open in July after renovations. If you search around their blog I’m sure you’ll find the post. I’m typing this from my iPhone so it’s not as easy to search and link but come to think of it the post might have said late June.

    If Im sent to coney I’ll drive past and see what’s up!

  • http://Www.njluxurymotors.com Arthur

    http://slice.seriouseats.com/archives/2009/05/when-is-totonnos-reopening-new-projected-open-date-is-mid-july.html

    I forgot the new iPhone OS had copy paste! There you go, Totonnos should be open by the end of the month, hopefully!

  • Anthony

    Holy Crap! $5 for a slice of pizza? That’s nuckin’ futz! Pizza is supposed to be a cheap meal.
    Fargin’ bastages!!!

  • http://whitetrashbbq.blogspot.com BrooklynQ

    $5 seems like a lot, but this is DiFara pizza we’re talking about. It’s not some crap like you get in the Bay.

    Eating DiFara pizza is akin to a religious experience!

  • Anonymous

    Wait, wait, hold on, here. No, no Brooklyn Q, you did not just say that!

    I am not going to stand by and listen to this. I do like DiFara’s although I have my complaints…that’s why I haven’t done a review…but, no way you did not just put down our pizza shops.

  • scotty B

    I hate DiFara pizza I hope the health dept closes him down once and for all …………whats he sell gold there I will never wait 2 hours for a friggin slice of pizza ………….. go to Grimaldis under the Brooklyn Bridge is Great!!!!!!!!!!!!!!!!!!

  • http://www.njluxurymotors.com Arthur

    Can we not resort to trashing any Brooklyn Pizza joint?

    We’re the Capital of Pizza and thats something to be proud of! We all have slices we like and don’t. If enough people are willing to pay 5$ for a DiFara’s slice that he’s able to stay open then Mazel’tov to the guy.

    His slices are a Brooklyn institution. The same can be said of Grimaldis and L&B Spumoni Gardens!

  • local broker

    Difara is good not worth 5 bucks a slice maybe not even the trip from 11235. V&S on emmons has gone to shit. Del mar is good. L&B has the best squares on the planet. recently i was on ave u and west 8th north side of street mid block stopped in to get a slice and it was great. i will look it up and get back. anyone remember my place pizza on brighton beach ave and 6th 2 bucks 2 slices and a coke good old days

  • local broker

    Johnnys Pizza‎ 117 ave u really small place great pizza

  • http://www.njluxurymotors.com Arthur

    One of my favorite plain jane slice places in Brooklyn is Trio Pizza on Ave U between 19th and 20th. Lucky me I work for the car service around the corner.

    I’m going to have to speak out of turn and be a bit of a Blasphemer for a moment but an honorable mention goes out to a pizza place in queens.

    http://www.yelp.com/biz/new-park-pizzeria-howard-beach

    New Park. Wow. Their slices have a really really sweet and tangy sauce. The best word to describe it is bright. They use a generous amount of cheese too.

    One of the only other places that had pizza like that was Luigi’s on Hillel Pl by Brooklyn College, but the last time I tried their slice it was nothing like the pizza I had there years ago.

    Anyway, back to DiFaras. I could not justify paying 5$ for a slice regularly. But it certainly qualifies as a rare treat. My favorite thing about his pizza is the buffalo mozzarella.

  • Juan

    Religious experience, my @$$. I’ve had better pizza than DiFara’s…and weren’t they closed last year for health violations? Talk about seedy AND mediocre.

  • will

    would i pay 5 dollars for pizza no. i don’t care how good it is. 5 dollars is enough to feed me for a day granted i go out and buy my own food. but then again we have people who spend much more for a single roll, or even cut, of sushi.

    eh. i’d pay 5 bucks just to try it. but i wouldn’t stop by and grab a bite after school or when i’m hanging out. decisions like this only encourage other businesses to overprice their goods as well.

  • Vito Goldberg

    You people can’t be serious! If I want a slice of the best pizza around, I schlep the four miles, back to my old stomping grounds in beautiful Bensonhurst.
    There on the corner of 18th Avenue and 64th street,
    I indulge in a slice of J & V pizza. A neighborhood instution for over fifty years. Simply the best, in a field of many good family owned pizzeria’s!

  • scotty B

    it is good pizza J & V pizza on 18th Avenue and 64th street also a good slice can be found at a hole in the wall pizza place on Stillwell Ave right by Nathans its called Pizza On The Run the make a great reg slice there

  • http://www.njluxurymotors.com Arthur

    A Pizza Blogger from Maryland drove all the way up here to sample DiFara’s.

    http://www.pizzablogger.org/index.php/2009/07/09/reviews/difara-pizza-the-master-of-midwood-brooklyn-ny/

  • http://www.risingsun1226.blogspot.com Celeste

    I would not pay $5 for a slice of pizza. The most I have paid was $4 and that was in a pizza joint on the Upper East Side of Manhattan. I got a slice with two toppings, sausage and peppers, or else it would have been $3.

    Now that was the Upper East Side where rents are astronomical. I don’t care how great a pizza is, I would not consider paying $5 for a slice.

  • http://www.njluxurymotors.com Arthur Borko

    According to Serious Eats Tottonnos is supposed to re-open in July after renovations. If you search around their blog I’m sure you’ll find the post. I’m typing this from my iPhone so it’s not as easy to search and link but come to think of it the post might have said late June.

    If Im sent to coney I’ll drive past and see what’s up!

  • http://www.njluxurymotors.com Arthur Borko

    http://slice.seriouseats.com/archives/2009/05/when-is-totonnos-reopening-new-projected-open-date-is-mid-july.html

    I forgot the new iPhone OS had copy paste! There you go, Totonnos should be open by the end of the month, hopefully!

  • Anthony

    Holy Crap! $5 for a slice of pizza? That’s nuckin’ futz! Pizza is supposed to be a cheap meal.
    Fargin’ bastages!!!

  • http://whitetrashbbq.blogspot.com/ BrooklynQ

    $5 seems like a lot, but this is DiFara pizza we’re talking about. It’s not some crap like you get in the Bay.

    Eating DiFara pizza is akin to a religious experience!

  • Anonymous

    Wait, wait, hold on, here. No, no Brooklyn Q, you did not just say that!

    I am not going to stand by and listen to this. I do like DiFara’s although I have my complaints…that’s why I haven’t done a review…but, no way you did not just put down our pizza shops.

  • scotty B

    I hate DiFara pizza I hope the health dept closes him down once and for all …………whats he sell gold there I will never wait 2 hours for a friggin slice of pizza ………….. go to Grimaldis under the Brooklyn Bridge is Great!!!!!!!!!!!!!!!!!!

  • http://www.njluxurymotors.com Arthur Borko

    Can we not resort to trashing any Brooklyn Pizza joint?

    We’re the Capital of Pizza and thats something to be proud of! We all have slices we like and don’t. If enough people are willing to pay 5$ for a DiFara’s slice that he’s able to stay open then Mazel’tov to the guy.

    His slices are a Brooklyn institution. The same can be said of Grimaldis and L&B Spumoni Gardens!

  • local broker

    Difara is good not worth 5 bucks a slice maybe not even the trip from 11235. V&S on emmons has gone to shit. Del mar is good. L&B has the best squares on the planet. recently i was on ave u and west 8th north side of street mid block stopped in to get a slice and it was great. i will look it up and get back. anyone remember my place pizza on brighton beach ave and 6th 2 bucks 2 slices and a coke good old days

  • local broker

    Johnnys Pizza‎ 117 ave u really small place great pizza

  • http://www.njluxurymotors.com Arthur Borko

    One of my favorite plain jane slice places in Brooklyn is Trio Pizza on Ave U between 19th and 20th. Lucky me I work for the car service around the corner.

    I’m going to have to speak out of turn and be a bit of a Blasphemer for a moment but an honorable mention goes out to a pizza place in queens.

    http://www.yelp.com/biz/new-park-pizzeria-howard-beach

    New Park. Wow. Their slices have a really really sweet and tangy sauce. The best word to describe it is bright. They use a generous amount of cheese too.

    One of the only other places that had pizza like that was Luigi’s on Hillel Pl by Brooklyn College, but the last time I tried their slice it was nothing like the pizza I had there years ago.

    Anyway, back to DiFaras. I could not justify paying 5$ for a slice regularly. But it certainly qualifies as a rare treat. My favorite thing about his pizza is the buffalo mozzarella.

  • Juan

    Religious experience, my @$$. I’ve had better pizza than DiFara’s…and weren’t they closed last year for health violations? Talk about seedy AND mediocre.

  • will

    would i pay 5 dollars for pizza no. i don’t care how good it is. 5 dollars is enough to feed me for a day granted i go out and buy my own food. but then again we have people who spend much more for a single roll, or even cut, of sushi.

    eh. i’d pay 5 bucks just to try it. but i wouldn’t stop by and grab a bite after school or when i’m hanging out. decisions like this only encourage other businesses to overprice their goods as well.

  • Vito Goldberg

    You people can’t be serious! If I want a slice of the best pizza around, I schlep the four miles, back to my old stomping grounds in beautiful Bensonhurst.
    There on the corner of 18th Avenue and 64th street,
    I indulge in a slice of J & V pizza. A neighborhood instution for over fifty years. Simply the best, in a field of many good family owned pizzeria’s!

  • scotty B

    it is good pizza J & V pizza on 18th Avenue and 64th street also a good slice can be found at a hole in the wall pizza place on Stillwell Ave right by Nathans its called Pizza On The Run the make a great reg slice there

  • http://www.njluxurymotors.com Arthur Borko

    A Pizza Blogger from Maryland drove all the way up here to sample DiFara’s.

    http://www.pizzablogger.org/index.php/2009/07/09/reviews/difara-pizza-the-master-of-midwood-brooklyn-ny/

  • http://www.risingsun1226.blogspot.com/ Celeste

    I would not pay $5 for a slice of pizza. The most I have paid was $4 and that was in a pizza joint on the Upper East Side of Manhattan. I got a slice with two toppings, sausage and peppers, or else it would have been $3.

    Now that was the Upper East Side where rents are astronomical. I don’t care how great a pizza is, I would not consider paying $5 for a slice.

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